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Millennial Fast Food Trends: Effects on the Fast Food Industry

Millennial Fast Food Trends: Effects on the Fast Food Industry

Fast Casual Restaurants, Millennials and the Evolution from the Fast Food Industry in America

When we think of fastfood restaurants, we think of junk fries, burgers, fried hen, sugary pastries and calorie-laden soft drinks. This phenomenon is the case in America for a period of time with fast food franchises for instance McDonald’s, Wendy’s, Burger King and White Castle ruling the market. However , over the past 20 years, fast food in America has slowly and gradually changed from greasy fried potatoes and burgers at McDonald’s to deli sandwiches in addition to milkshakes at Panera Loaf of bread or Chipotle. This trend is known as the rise from the ‘fast casual’ restaurants that offer the casual dining connection with healthy, organic meals created with produce that is sourced hereabouts but served at the speed and convenience that one would certainly experience at a fast food restaurant. This trend points to a fast-food industry that is modifying and becoming healthier while nevertheless maintaining the convenience and the fairly low price point that manufactured fast food restaurants so successful in the first place. This essay will present evidence on how the fast-food in America is changing by becoming healthier, exotic, easy to customize, ethical and ambient and the role that fast laid-back restaurants and Millennials are generally playing in driving this kind of change.

The greatest driver of this shift inside the fast food industry is the enhanced health consciousness of Americans.do my paper According to Miller (182), the organic and natural food movement which started in the 1960s has been quite successful in educating Americans about the dangers of highly processed meal, Genetically Modified Organisms (GMOs) and the poisonous pesticides which might be used in modern agriculture. As an alternative, the movement implored Us citizens to eat locally grown meals natural and healthy meals. The success of this movement has had a detrimental impact on standard fast-food restaurants who have usually come under attack to get selling high-calorie meals which can be unhealthy and cause being overweight, diabetes and high blood pressure. Standard fast food restaurants have also been accused of advertising unhealthy dinners to children and using made with chemicals and highly refined elements to make their meals. This particular increased health consciousness contributed to reduced sales in fast food restaurants and constant threats of class action lawsuits via those who think their medical problems have been caused by eating take out (Dixon et al. 104). In order to deal with this sensation, fast food restaurants have greater the number of healthy meals individual menus, but their uptake has not been very high.

The rise connected with fast casual restaurants may be attributed to the fact that they serve healthy food with the same comfort as fast food restaurants. Eagan (178) reports that it is as a result of this health consciousness how the “number of diners checking out fast-casual restaurants grew with ten times the rate connected with traffic to fast-food restaurants coming from 1999 through 2014. ” Fast-casual restaurants have grown within popularity due to their healthy, fresh made offerings at a low price as well as high convenience. Food restaurants such as Panera Bread along with Chipotle are fast casual restaurants that have succeeded in providing healthy meals conveniently. These restaurants have self-service kiosks and drive via windows to compete successfully with fast food restaurants by offering healthy meals in a rapid and convenient manner (Treflis Team 1). It appears that the future of fast food in America will include far more fast-casual restaurants.

The tastes of Americans have also changed, with Millennials being more adventurous making use of their food tastes. Due to the increase of social media, Americans have become more aware of exotic repas such as Mexican, Greek, Judaism, Italian and Chinese and they are generally more willing to try these individuals (Williams 1). Moreover, having exotic meals and posting them on social media raises the social capital of Millennial leading to a sharp rise in their very own demand. Since traditional take out restaurants still offer traditional meals such as burgers, french-fried potatoes, and chicken they are becoming edged out by fast-casual restaurants which offer a wide range of incredible meals which customers can certainly customize in a dozen various ways. The ability to customize meals is very important to Millennials who are at this point the dominant working era in America as they see meals as an extension of their individuality (Eagan 177). These styles point to a future where fast food will consist of exotic and international cuisines which will be remarkably customizable.

One more shift in food mindset that has been experienced in America may be the increased need to eat within an environmentally friendly and socially conscious manner. There is an increase in the desire to eat food that has been sourced locally to support local farmers and local economies and also to eat food which includes is grown in an eco-friendly manner (Miller 182). Often , the food served at conventional fast food restaurants violates these kinds of ideals as the breeding of these animals is done in galetass, the food is grown utilizing pesticides, and they do not help support local farmers. On the other hand, fast casual restaurants often espouse these ideas and more Americans, especially Millennials are choosing fast casual restaurants over traditional fast food restaurants to express all their beliefs on ethics of food sourcing. In the future, junk food is likely to be ethically sourced from local farmers using organic and natural and pasture raised substances.

The surge of social media and the need to share one’s activity intended for social capital has also transformed what Millenials require associated with fast food joints by improving the patronage of sites and food that is graphic perfect, and that can be posted on social media sites such as Instagram (Williams 1). Social media requires which restaurants have great atmosphere and artistically presented foods that is ‘Instagram ready’ regardless if they are not fine dining dining establishments, and they are willing to pay a little more for any experience. Fast-casual restaurants just like Chipotle have capitalized for this by having a brick and stainlesss steel theme with high ambient lights that has attracted Millennials in droves (Dixon et geologi. 104). These changes imply traditional fast food restaurants are edged out by fast-casual restaurants which provide a good ambiance that can provide social networking likes for Millennials. Because of this trend, it looks like fast food dining establishments will have to become posh for you to compete effectively.

These changes in the fast food sector can be attributed to the coming old of millennials who are currently working and have disposable salary to spend eating out, their thinking about healthy food and the ethics of food sourcing along with production have played the role in making fast food far healthier and fueling the rise of fast-casual restaurants. Based on Williams (1), Millennials are also more likely to cook their food than to eat out which can lead to a decline with eating out generally as really them get into the job marketplace and are earning salaries. Web 2 . 0 has also fueled these adjustments as it has made exotic foods more popular and also required that dining establishments become more chic and circling so that they can take photos as well as post them online throughout social media sites. The internet has also assisted in spread the information of healthy food, environmental intelligence, ethical food sourcing and also the dangers of refined food to help more people than before. This specific generation will continue to affect not only the fast food sector but food trends normally.

From the former discussions, it is clear the fact that fast food industry in America is definitely poised for significant adjustments as a result of increased health awareness, fast casual restaurants, and also the Millennial generation. The future of fastfood is likely to include healthier meals, exotic food, ethically sourced ingredients, and more choices. In addition, fast food restaurants are likely to be a lot more chick and ambiently ornamented even as they focus on providing food as fast as possible through self-service kiosks, online ordering, as well as drive-through windows. It appears that fast-casual restaurants, the internet, and Millennials are going to be the drivers these changes in the fast food industry.

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